October 11, 2022 Posted by: CryoCON
Wellness Trends Small Businesses Need to Look Out for in 2023
The wellness industry is constantly evolving and changing, and if you’re a small business owner, it’s critical to stay up to date with the latest trends. Heading into 2023, we can expect to see a lot of new technology and innovation in the wellness space, as well as a shift in consumer mindset, becoming more reflective and holistic. Keeping up with industry insights and changes in consumer behavior will help your business stay ahead of the competition and continue to succeed in the years to come. In this blog post, we’ll explore some of the top wellness trends for small businesses in 2023. Read on to learn more!
Top Wellness Trends for Small Businesses in 2023
According to a report by The Global Wellness Institute, the world wellness economy is currently worth $4.4 trillion and will reach $7 trillion by 2025. As consumers spend more on products and services that improve their health, fitness, nutrition, sleep, appearance, and mindfulness, small businesses can take advantage of this thriving industry by keeping these wellness trends in mind.
As we head into year three of the COVID-19 pandemic, self-care and mental health remain at the forefront. An area of focus for businesses of all sizes and industries is investing in well-being solutions and employee benefits. Small businesses can market their services to consumers and explain how routine treatments contribute to a better mind space. Partnering with other organizations to offer subscription services or deals can help generate brand awareness, increase traffic to your website and location, and drive revenue.
Small businesses need to think about the experience they’re providing through a lens of inclusivity and accessibility. Brands can generate a loyal following and deliver more personalized experiences by operating in a consumer-centric way. Demonstrate your values and ensure that your cryotherapy spa or wellness business caters to diverse populations and meets their needs. Doing so will generate revenue, brand loyalty, and engaging experiences.
Healthcare providers are seeing massive interest in patients looking to explore alternative therapy, from cryotherapy spas to acupuncture, healing crystals, and meditation. Small businesses should take advantage of this uptick to market their alternative therapeutic services to new audiences. Having a clear social media strategy or partnering with local influencers will help you gain credibility and foster an organic community of loyal followers.
COVID-19 has shifted not only the way we work but how we view health and wellness. Consumers look to brands that meet them at their level from a digital perspective. The use of wellness apps for mental health support, therapy, and keeping track of daily health and wellness activities will continue to increase. Small businesses should invest in supporting customer journeys from beginning to end. That means providing omnichannel and digital offerings and using holistic online strategies like e-commerce platforms, automated booking, and building app-enabled features to keep customers engaged throughout the ecosystem. Integrating your website and apps with responsive devices and wearables will also help you maximize customer engagement and loyalty.
Small businesses should adapt to growing consumer concerns regarding touchless services and experiences. This benefits cryotherapy spas and other wellness treatments since many of these services can offer limited to no human contact. Promote your offerings to cater to all different audiences and communicate that your services won’t disrupt their daily lives and preferences. Specialized treatments like relaxation pods, dry hydrotherapy massages, and full-body cryotherapy are essential to this wellness trend for small businesses.
Consumers are now deliberate with spending, choosing to support brands aligned with their values. Promoting your eco-friendly products or services can cater to environmentally conscious consumers. Emphasize that your cryotherapy or wellness treatments are safe for your customers and the environment, and highlight the natural benefits in your marketing and digital strategy. This will help boost your credibility and attract new customers.
The wellness market is lucrative and growing as consumers worldwide plan to increase their spending on personal health, appearance, fitness, and more. This market offers room for growth for cryotherapy startups, spas, and wellness businesses of all kinds, but with increasingly high competition. Companies looking to grow must keep up to date with shifts in the consumer mindset, think critically about how their brand adds long-term value, and develop strategies to engage customers to stay ahead of the curve.
If you’re looking to take your small business to the next level, attend CryoCON 2023 on March 5-7. The third annual Cryo Convention is your chance to join the global wellness community and network with other industry professionals to discover new products and services, share innovative ideas, and learn the latest trends in running a successful business. Grab your tickets today!